BillBuddy.
Manage and track all your subscriptions.
Manage, track, and assess diverse digital subscriptions.
Control all your subscriptions and avoid unnecessary charges. Receive customized alerts before your next payment. Stay organized and never miss a billing cycle again
Exploration
01
The client came with a pre-existing idea, having conducted market research and competitive analysis.
Foundational research / Metrics / Surveys
Participants:
Men and women aged 27 to 32. Monthly salary range: 25,000 - 40,000 MXN.
Synthesising research
Users often keep track of their subscriptions, but they believe that a subscription management tool would help them control their expenses. This way, they wouldn't forget how many subscriptions they have, which ones they don't use, and how much they pay in total each month.
Personas
Competitors research
To better understand the competitive landscape, we conducted thorough research on similar apps, analyzing their features, user flows, and overall functionality. This allowed us to identify best practices, uncover gaps in the market, and gather insights to design a more impactful and user-focused solution.
Ideation
02
Userflow
We created user flows to map out the app's functionality and ensure a seamless user journey. Using these as a foundation, we designed wireframes that outlined the app’s structure, layout, and key interactions, aligning the design with user needs and project goals.
The design process
03
As part of this project, we created a distinctive logo to align with the app’s branding. The app was designed specifically for native iOS, and we built a structured design system that includes colors, typography, icons, buttons, spacings, and other components to ensure a cohesive and professional design.
App logo
Colors
#F5F5F5
#0F0B37
#000000
#1063E5
#FFFFFF
Font
iOS Native App
Handoff to Development
04
We handed over a complete app map to the development team, featuring user flows, screens, and iteration examples. The delivery also included a dark mode version, providing users with theme options and elevating the overall experience.
Project Reflection
In this project, I also had the opportunity to create the logo, allowing me to work on the project from start to finish. It was a rewarding experience to design an app that helps users efficiently manage and track their digital subscriptions. Since this app was designed for the native iOS interface, it gave me the opportunity to deepen my knowledge of the Human Interface Guidelines and apply them effectively throughout the design process.